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[Chinese shoes Network - Brand Dynamics] Nike recently little people do not understand: one side would like to announce the third and fourth tier cities to enter, while off the Shanghai flagship store. Even so, there is no doubt that Greater China is becoming an important market for Nike, Nike fiscal 2011 second quarter report: As of November 30, 2011, the Nike Greater China revenue of $ 482 million , an increase of 20%. From the earnings perspective, Nike Greater China region pretax profit of $ 174 million, an increase of 39%, Nike global market, an increase of six highest, the North American market with an 24% increase in second place. For the development of this important market, Nike has demonstrated its unprecedented attention: After entering the Chinese market more than thirty years, finally plans to establish a Greater China headquarters of Nike over 50,000 square meters in China. This seems to indicate a dramatic change: on the one hand, with Nike foundries and reseller model in China conquests war, a periodic task has been completed, is about to open the Nike must be personally pitched battle. On the other hand, the Chinese market is already in the pipeline to complete the transition - foundry costs, rent, labor and other costs, the first-line marketing into the bottleneck, three, four-line market potential to be tapped. has been praised Nike with a "virtual operation" light company model, focusing on brand and design, expand the charming "smile curve", tried to carry out the emotional marketing, bon voyage sailing, but for now, at least in China, the situation We have changed. "smile curve" Nike is not unexpected worries, but potential long. Let's look at one of the well-known Nike myth: in Beaverton, four-story headquarters of Nike can not see a pair of shoes in the US state of Oregon, the employees are busy only do two things, one thing is to establish global marketing network, the other thing is to manage its worldwide company. Do not have their own production, Nike created a worldwide business empire. A pair of Nike shoes, producers can only get a few cents of revenue, by virtue of its global sales, Nike was able to get dozens or even hundreds of dollars in profits. This is Nike's famous virtual business model: All the products are not manufactured by their own, but outsourced to other manufacturers processing. Nike will own all the human, material, financial and other resources together, into product design and marketing, strengthening their product design and marketing capabilities. Nike will design drawings to the manufacturer so that they strictly follow the drawing style of production, and later tested by Nike and OEM products, the product through its own marketing network to sell out. Nike this strategy, saving a lot of productive investment and equipment acquisition cost, to outsource production of products to Southeast Asia and other places of business, take advantage of th Cheap foamposites for sale e cheap labor and raw materials, which greatly saves labor and raw material costs. Correspondingly Nike spare no effort to promote their brands and even crazy inputs: Only the 2011 fiscal year, Nike spent on advertising and promotion costs $ 2.448 billion, accounting for Nike income ratio of 11.73%. Nike's former marketing director of Scott & middot; Bedbury once recalled the situation in 1987 he introduced the Nike founder Knight advertising budget when, when asked to Bedbury advertising budget from $ 8,000,000 to $ 34 million, in order to make this budget is passed, he was ready for anything. However, Knight has made a Bedbury never considered the question: "how do we know the budget you have raised enough to use it?" The result, Nike's advertising expenditure that year reached an unprecedented $ 48 million. Since then, the company is full of the spirit of innovation in sports marketing has been to maintain spending billions of dollars in brand marketing style. In terms of product design and brand communications, Nike has done the ultimate, which is its huge and expensive team spokesperson can see reflected, as production and sales, it is a matter foundries and agents, but problems may arise precisely In these areas. Large OEM foundries existence value lies in its ultra-low cost: cheap labor, cheap raw materials locally sourced, low rent and so on. And now, these so-called "advantage" is the obvious changes. On the one hand, Chinese cotton (21190,75.00,0.36%) as the main raw material prices, including factory rent, petroleum, rubber (27320,225.00,0.83 percent) continued to soar; on the other hand, a foundry worker against excessive overtime and ultra-low salaries do occur. In 2010, China's largest foundry country or Nike, and now, Nike foundry has been transferred to Vietnam and other lower-cost countries and regions. Annual Nike over the years, in 2001, China produced 40% of its shoes, ranking first in the world, Vietnam is only 13%; to 2005, China's share fell to 36 percent, Vietnam rose 26 percent, behind In the second place; in 2009, China and Vietnam, respectively, 36% of the share tied for first; in 2010, the share rose to 37 percent in Vietnam, more than China's 34 percent. Nike foundries in China, mainly in Fujian, Guangdong, Qingdao, Shandong, Jiangsu Taicang, Nanchang and Taiwan, most of which belong to Nike's large foundry Baocheng all. Pou Chen in 1969 in Taiwan, was founded by ??????, not only OEM Nike, also OEM Adidas, Reebok and other international sports brand, Nike and Adidas are the largest foundries. For foundries, especially like treasure to be so large foundries, the general will be faced with two major problems: First, the cost sensitivity is very high, because the supply capacity, the unit cost of a little bit of small change will impact on the final huge profits, therefore, foundries generally have the direction from the high cost of low-cost local migration character jordans on sale online istics in the history of the development of the foundry, which has never stopped the transfer location, from North America to South America, Japan, Korea, Taiwan, and even today the southeast coast of the mainland (soon become the past), and then Vietnam and Indonesia (foundries next stop). According to Nike's website, sneakers particularly sensitive to labor costs, companies must control labor costs 24% less, to be competitive. Second, the requirements for the production time is quite harsh, especially sports shoes manufacturing, because the improvement of people's consumption level, shoe life cycle gradually shortened, sales of the product along with shorter reaction which foundries speed made high demands, from the previous 5 to 6 months of delivery, and now to three months or so we have to delivery. This means that the foundries have to shorten the production process and improve the response speed. In China, rising costs forced Nike foundry transfer to Vietnam, at the same time, profit margins shrink because foundries, several foundries start small orders, a direct result of some Nike shoes out (we all know that Nike perennial shortage problem exists). While some foundries require brands to price increases, in response to rising costs. For Nike, this strong brand, this threat seems to fear: you do not, people do naturally. But the face of Nike holds the majority of orders on behalf of super large business, capital Nike negotiations clearly insufficient. 2011 beginning of the year, Nike says they want to raise the price of most products. 2011 third-quarter report released by Nike, said revenue for the quarter grew 5.2%, but because of oil, cotton, rising labor costs and freight, Nike's gross margin is not high. Nike executives said, in order to ease the rising cost pressures, only raise prices. To some extent, because the did not have control of production processes, Nike indirectly by large OEM model "hostage." In addition to the prices of last resort, the shortage problem has plagued Nike. In Dongguan popular with this sentence:. "Dongguan traffic jam, the global shortage" In addition, part of the cost out of control, so that Nike profits lower. Nike recently released the first quarter of the 2012 fiscal year (June 2011 to August) Performance, Greater China revenue increased by 15%, pre-tax profit increased by 4%, of which a record pre-tax profit growth in the last five Nike Greater China region the lowest since the last quarter. In addition, Nike's 2012 fiscal year as a whole the amount of inventories in the first quarter reached $ 3.107 billion, an increase of the global amount of inventory by 41%. The amount of inventories compared with the previous years, Nike amount of inventories since fiscal 2006, at the highest level. From the amount of inventories, the Nike now seems faced with from 2008 to 2009 greatly increased the amount of inventory problems, Nike paid the appropriate price for its Cheap foamposites for sale price: the Chinese market, for example, because the Nike raised its product prices ( about 8% of the increase), prompting a significant increase in inventories. inter-related, indeed affect the whole body, increasing upstream costs as opening a curse, the chain reaction is continuing, the mirror turned to the other side, the market situation for Nike difficult to be optimistic. Great proxy If not online channels, Nike sells its products through two channels - direct sales and distribution (or authorization). Currently, Nike has 756 directly managed retail stores (nearly half in the United States) in the world, where the Nike brand stores to 487, compared with 2010 increased 42. Sub-brand of Nike acquired Cole Haan, Converse, Hurley and Umbro through each store sales, Cole Hann stores to 190, of 51 Converse, Hurley is 21. Compared with meager outlets, Nike's distribution channels spectacular exception: only in the Chinese market, as of the end of 2011, Nike has 7,500 stores (including outlets) - most of which Belle, Bao Sheng Such large agencies all. Nike set up 17 distribution centers in 170 countries, including three in the United States. When Nike first entered the Chinese market, in order to snatch the market as soon as possible, the implementation of multi-level agent system, a distributor located below the regional distributors. Currently, in addition to Belle, Baosheng two national distributors, the Shenyang Tengda Japanese, Shanghai Ruili sports, Guangzhou and Chengdu Tao Bo sports fresh wave sports are all in their respective regions formed a certain scale. This channel model is conducive to the rapid expansion of the market, but not conducive to control, can easily lead to excessive competition, the brand damage. Therefore, Nike stock crisis in 2009, began to "encounter", the channel gradually concentrated in the hands of large agencies, part of the small agency because of weak financial strength and its own collapse or be acquired. This is Nike's channel system, forming a large proxy mode. Nike in China's largest auto market, Belle, for example, in the first half of 2011, Belle 349 new stores, most of which is the sale of Nike and Adidas products shop. But the problem is not just Nike Belle agents, not just agents. Belle's footwear brands include Belle (Belle), Teenmix (Teenmix), Tata (he or she), Staccato (STACCATO), FATO (cutting extension), Senda (Senda), good karma, BASTO (Basto), MILLIE'S (Millie), Jipijapa, Joy & amp; Peace (really beautiful poetry), covering different consumption levels. In addition, Belle's sports division, or international sports brand Nike, Adidas in China, one of the largest distributors and has Reebok, Puma, Mizuno, LiNing, Kappa, Converse, Levi's and other sports brand agency. to hold the hands of the many resources of Belle, the choice is not so difficult, who outperformed naturally get more resources, who perform poorly will be KILL swap. Or in 2009 s cheap air jordans online tock crisis, for example, Belle earnings in the first half of 2009, Nike and Adidas revenue Belle proxy for 3.32 billion yuan, compared with the same period in 2008, an increase of only 2.5%, so, in 2008 also Belle rapid expansion in the first half of 2009 closed the 346 sportswear stores, of which 304 for the second-tier brand shops. The agent was still Daphne Nike chose to close all of the Nike store in 2009. Benefit Game Today, the stock amount again high, Nike will face what? front of the wolf, after the tiger. In the sporting goods market, consumer demand is divided into three levels: first-tier cities have become a mature market, second and third line market is the transition from the mass market to market basis, four or five lines and six lines market is basically still in consumption into the state. Thus, in early 2011, while Nike and Adidas made a decision to enter the low-tier cities. However, the channel lower-tier cities is not so simple. McKinsey in accordance with urban agglomerations (ClusterMap) method, the Chinese city is divided into 22 urban agglomerations, each city cluster around 1-2 center city development, all the satellite towns from the center of the city no more than 300 kilometers, and each Urban Agglomeration of GDP more than 1% of the total GDP of Chinese cities. This way is to show the different cities - even when separated by hundreds of kilometers of consumers' buying habits are still significant differences, such as Guangzhou and Shenzhen, driving distance of only three hours, but in the composition of the population, language and consumer preferences etc. starker. Shenzhen residents 4/5 of migrant workers over the age of 35 years old, speak Mandarin or their own dialect, like bars. The Guangzhou foreign population accounts for only a quarter of the population older, mainly speak Cantonese, used to go to the restaurant to drink tea. The difference is less than the difference between France and Germany. It is because of the different levels, different regions, different cultures are quite different cities, first-tier cities want to copy the success of "standard" format in low tier cities is almost "Mission: Impossible". survey data show that: in a second-tier city stores the type of operation for many years, is often difficult in the third and fourth tier cities flourish, average performance is typically only 50% to 80% of the first-tier cities, and some even after years of adjustment still not profitable. If you want to enter the lower-tier cities, Nike needs to be more familiar with local distributors play. However, those agents Anta, Li Ning brand dealers, and its profit margins are generally higher than the proxy Nike about 5 percentage points. For most small-scale dealers, the same input, they prefer domestic brands proxy higher margins. also ????? about to enter a low-tier cities is good news for Nike. But the re-emergence of the problem remains to Nike jordan retro 14 white/fuchsia blast/black stock as stuck in my throat, Belle is not the Messiah, it would not have been unconditional support for Nike. One side is being squeezed various costs of the outlets, while staring at the profit chips agents. Nike's worries, might one day become a reality. In the business world, all interests, all resource game. Strong brand, will maximize the foundry cost down to the channel Yahuo barbarism; while OEM and channel strength, will not listen to the command, maximize profits, regardless of the brand and image. In most cases, the combination is not always a honeymoon, but the game's outcome. Perhaps there is a message that can prove the Nike brand strength, allowed a last-ditch: the end of December 2011, the 11th generation Jordan engraved version listed (re deliberately classic product marketed again), as is the limited sales, Shanghai Nike flagship store on Nanjing Road every day 10:00 to open the door, but cattle and a large Nike diehard fans lined up right in front of the store. This black and white basketball shoes, Nike is priced at around 1,200 yuan RMB per pair, but after the cattle hands, priced as high as 2,000 to 3,000 yuan. In the United States, in order to buy the shoes, some of Nike stores even riots, police had to use pepper spray in order to maintain order. Yes, is this house lined ago, Nike flagship store in Nanjing Road, Feb. 13, the news was heard about to close, which means that Nike outlets in Shanghai, leaving only one - the World Trade UBP Nike store. 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PS: in the App / buy sell shoes index options choose shoes problem, specific procedure is as follows: the choice of trade channel, click on "the latest latest purchase / sale", then click on the upper right corner of the filter button, choose size selected can be determined. in addition, in the choice of half code, we temporarily separate Adidas and other shoes, such as Nike, Jordan and other shoes half code for "41.5, 42.5", adidas shoes half code is "41 1/3, 42 2/3"". APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of cheap air jordans Sneaker, fashion trends, more free shoes true and false authentication service, you experience! The United States ASPCA Animal Protection Association together again this year Vans, in addition to last year's joint engraved shoes, also launched a pair of new shoes, hoping to joint calls attention to cherish their side of the little animal. This pair of shoes are Authentic version, called Kittens, remains Authentic's classic canvas shoes in the shoe body shape, pattern, ASPCA to shoot a group of lovely cat photos, all kinds of beautiful cute meow star people gathered together, printed on the shoes body. Lace and lace holes in black collocation, waffle outsole edge still white. At present, Europe has been sold, the United States will soon be listed, I do not know whether it will introduce domestic. WeChat scan code, share share to WeChat sweep! Open the page after clicking on "share" button like (0) share to micro-blogtype: Air Jordan 13launch date: 1997 price: $$150 Designer: Tinker HatfieldBlack Toe, White/Black-True classic color: Red, Flint, Playoff, Black/True, Redfirst engraved at the end of 2004: The AJ 13 non Michael Jordan (MJ) on the last play of the shoes, but it is MJ in the Chicago bulls last season regular season, playoffs and finals of the first 5 games with the shoes. AJ 13 in 1997 launched, Tinker Hatfield by panther (Panther / black cat) for inspiration marks MJ on the court as fast as a leopard action and skill, the sole use of the Panther shaped foot design, also for the first time in AJ series of shoe sole and the shoe body and jump man laser mark - or called "holographic" (hologram) badge, meaning Panther green eyes. MJ wore AJ 13 to make the last time he represent the bulls of the regular season 62 - 20 scores and greet him sixth gold - is also the last NBA championship ring. Jordan XIII White/Black-True Red-Pearl GreyAirJordan XIII'Black Toe'Air classic color. MJ with Jordan Air 13 last season on behalf of the bulls play. Jordan XIII'Playoff'Air Air Jordan XIII'Flint'color Air Jordan XIII Low'Chutney'is now on the market to see less. Air Jordan XIII Low'Navy'Key Note:The original launched a total of 7 colors, five to two of the shoe body is high, low shoe body; - AJ 13 in the Spike Lee film "he got game" by the actor Denzel Washington with, 2013 engraved version of the "black toe" name 〉Penny 6 and the soldier 9 in the upper material and shape all with LeBron 12 is quite similar, and after the weekend Penny 6 issued a red suede version, soldier 9 then offer this known as "Ohio State" color of real, red on white layout quite some last year LeBron 12 episode of "lion heart" theme of both visual sense, shoes or recently officially shelves. get reloaded, search the app market, "get" to download the latest version, more information about shoes, more beauty pretty shoes, Nike grab shoes, true and false identification of shoes, cool T-shirt gold and get everything; detailed inquiry micro letter "dunkhome", "getdunkhome", micro Bo "when the guest," "getapp" and get our sports life! /〉& Nbsp; & nbsp; & nbsp; Chinese shoes Network November 17 hearing, the Rockets victory over the Lakers, played such an interesting scene: the first section of the race just to 9 minutes and 40 seconds, the Lakers offense makes rocket basket a confusion, rocket Ariza color sneakers Nike Zoom Kobe V also stepped out, and have their own exclusive signature shoe PEAK Artest I Artest certainly bothered to see such a "no-name" sneakers exist, Ariza picked up shoes He threw off smoothly. Artest then the slogan seems to challenge Ariza Pick, "he wants to prove himself? First play." & nbsp; & nbsp; & nbsp; Speaking of shoes, the game can also be seen as an Olympic VS Nike war. The Rockets have Shane Battier, Landry such Olympic manufacture, while the Lakers' Ron Artest, Vujacic at Olympic boots Nike Zoom Kobe surrounded by a series of team, but also extraordinarily gregarious . & nbsp;? Shane Battier Shane Battier boots - Pick Battier three generations & nbsp; & nbsp; & nbsp; compared to the generation and second generation, this shoe either in appearance or in performance have a huge difference. Appearance, the outer shape of the bottom side and the Great Wall walls somewhat similar pattern lines vamp and heel Velcro also revealed the antique, together with ancient carriages Figure outsole heel, a large number of Chinese elements inclusion, so this everywhere reveal the breath of boots made in China in the NBA arena is particularly eye-catching. & nbsp; & nbsp; & nbsp; & nbsp; while Olympic PKrocket three core technology cushioning technology to do security on the property, so that the force of the foot evenly distributed in the bottom of each location, maximum limits to ensure the sneakers damping effect and comfort. Shoes with the support surface using the same Nike Air Jordan 25 TPU material upper thickened more effectively protect the players ankle, sole use of the novel "back" herringbone pattern, the use of these high-tech to make "Batman" Whatever do out what action, feet are in perfect protected. & nbsp; & nbsp; & nbsp; today's game, wearing all black boots Battier as ghostly bats flying, Bryant did not stir a moment of peace. Ron Boots Ron Artest -? Pick Artest generation This shoe is designed deliberately modeled on the famous muscle car Cadillac Escalade body lines, so the overall look sneakers clear water chestnut, metal feeling full, simple atmosphere, very much like Artest on the court rampaging The meat grinder style. And it is also taken into account Artest Tough style, shoes at cushioning under the foot of the effort. Former palm to heel, increasing the thickness of the damping rubber outsole, but also add a layer of red rubber EVA cushioning, such cushioning shoe is almost comparable with the center. & nbsp; & nbsp; & nbsp; In addition to the appearance Artest exclusive LOGO, tongue and outsole has a row of "X-CELU" word pattern, which is also from Ron himself requirements, because X-CELU Artest has been funded by a Public university is short, so that the double cold boots revealed a tenderness. & nbsp; & nbsp; With such exclusive boots pull the wind, no wonder the "beast" would Ariza Nike disdain. shoes Kobe Bryant? Bryant --Nike Zoom Kobe IV For this pair by far the most lightweight basketball shoe, it's perfect and then do not need too many words to describe, count them in addition to Kobe Bryant, there are several Lakers players are wearing it to play Bar: Odom, Brown, Powell, Fisher ...... even have defected rocket Ariza last season, was also a big fan of it, Zoom Kobe IV has quickly become a Lakers team shoes. So many players choose it will not be just to buy the boss's face. But today's game, wearing Zoom Kobe IV, several players have played poorly. It is being overawed Pick a deterrent? Trevor Ariza shoes? Ariza --Nike hyperize PE The new season came to the Rockets, Ariza in order to completely get rid of the shadow of the Lakers, specifically into the current Nike hyperize players Special Edition shoes, but today in the match the color of the jersey worn by the rocket is all red boots He became the focus of the audience - was Artest thrown out of the court. & nbsp; & nbsp; & nbsp; Nike hyperize upgraded version known as the Nike Hyperdunk, it is because this shoe is not only with the same scientific and technological content, lighter in weight and more shoes, is not off no high-speed buckle shoes. So accustomed to quick Ariza ZK4, the choice of this shoe does not require adaptation period. & nbsp; & nbsp; & nbsp; from the appearance, Hyperize Flywire technology maintains consistent style of basketball shoes, but compared Hyperdunk angular hardcore style, Hyperize uppers to be softer, relatively sleek lines makes leather upper with Flywire fly line more seamless, and is designed to cross the structure not only in reducing Flywire nylon line based on the increase of the upper support force, also improved the shoes breathability. Hyperize in performance also have higher pursuit. On Heel Counter stable part of the system at the heel, Hyperize use higher enough strength lightweight TPU material to ensure its exceptional performance on either started or have a high standard of damping performance. & nbsp; & nbsp; & nbsp; & nbsp; The Rockets won the ball, but Ariza was only 2 of 12 shots and only scored nine points and six turnovers. Artest is not really kicking Ariza Olympic jealous? Ariza fact, do not worry, there are rockets jersey bait, become Made in China, have their own exclusive boots just a matter of time.adidas Originals and Belgian fashion designer Raf Simons anticipated launch of a joint series has finally officially on sale in six months after initial exposure. Adidas dispatched features model Terrex, Response and Ozweego, this caused great concern back seven pairs of sneakers are made of dark blue as the main theme, and each decorated with golden, green, purple detail. As for design, you have been playing a material impact, by the multi-color mesh, fabric, bright skin, synthetic paneling, and silicone bubble-shaped member when exposed to light will change color to mix and match to create a unique look and feel and avant-garde sense of technology, adding three shoes excellent performance, both real wear, but also into the Raf Simons brings fashion spirit. Priced at & pound; 249 pounds (approximately HK $ 2,924) and & pound; 265 pounds (about HK $ 3,112), like the shoes fans, please log EndCLOThing purchase. & nbsp;Nike LeBron X + Set crown jewel color limited edition release details 2013-12-08 22:32:49 Nike will launch this crown jewel color of the Nike LeBron X + package, estimated sale price of $ 270, Nike will use a limited manner on sale in North America, is now exposed for sale on this upcoming Nike LeBron X + suite of eight shops. are: Nike Town Las Vegas Nike Town New York Nike Town in Los Angeles Foot Locker House of Hoops store in Manhattan two shops Foot Locker House of Hoops store in Beverly Hills Foot Locker House of Hoops Illinois North Riverside Boli Square & nbsp; Foot Locker House of Hoops Miami butterfly Midlands shopping Center shop above-mentioned eight stores will be decided by drawing lots in the form of purchase rights, three NikeTown detailed information will be available for sale in the shop twitter correspondence for publication. Five Foot Locker House of Hoops stores are expected to decide to purchase rights in North Eastern Time September 21, 2012 Friday midday raffle tickets issued in advance. I wish the opportunity to participate friends far away, Nike whether the domestic sales of this Nike LeBron X + package is still no news, like friends, please continue to pay attention to us. & nbsp;& nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] Nike opened specifically for women to create a new concept in Newport Beach, California shop. Shop is located in Fashion Island shopping center, with an area of ??over 550 square meters, in order to supply goods and sports apparel Nike running mainly, in addition to cooperation with a number of designer series. In addition to providing a variety of services outside (for example, online ordering stores out of stock merchandise, can enjoy free home delivery service), the shop also has a special studio for organizing group lessons or personalized training. According to US media reports, Nike expects women sporting goods turnover from the current $ 5 billion rising to $ 7 billion in 2017. Second among women sporting goods store will officially open for business on November 29 in Shanghai, China. (. Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Connaught love Royces shoes & nbsp; Wenger shoes) & nbsp;