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Popular touch "Star Shoes" Why not the same as NIKE 2006-01-23 08:19:05 & nbsp; Chinese shoes network www.cnxz.cn & nbsp; [source: Chinese shoes network cnxz] Print & nbsp; Close & nbsp; "hook" to where Where is bright & nbsp; & nbsp; & nbsp; & nbsp; When it comes to sports brand, we have to mention a pioneer in the world of sports brand leader - Nike (NIKE) and Adidas, over the years, they represent much more than a sports brand, is simply a sign of success, and loved by the world of sports enthusiasts. In contrast, our domestic public "star card" ads handwriting is quite substantial, sports sponsorship can not say much, but why not create a Chinese Nike do? Our domestic sports brands and world-class brands such as Nike, the Gap Where is it? & Nbsp; First, exaggerated advertising claims, a single marketing strategy & nbsp; & nbsp; & nbsp; & nbsp; China brand sports shoes, please do the image of celebrity endorsements, contribute through celebrity, raising concern, and then reach for the brand image recognition, which is understandable. But the lack of stars and sports between the brand intrinsically linked, so that the brand promotion and dissemination seem weak, advertising fits, highlighting the brand is no personality, exaggerated advertising claims, can not effectively communicate with target groups, it is the reality of the problems. Maybe some people think that the successful use of Nike brand sports stars for its endorsement, dissemination of different products Nike, Nike advocate the spirit of different periods. In fact, on the one hand by the success of the Nike brand of professional athletes influence the market, on the other hand directly to consumers to carry large brand communication activities. The most impressive than Nike's "soar Jordan," the advertising communication, advertising mainly Nike Jordan when Jordan shot in the air action, the advertising slogan is "Who says men do not mean to fly", the picture has become Jordan's wonderful portrayal of Jordan, who embodies the vitality, hope, superb technology and exciting sports spirit. He became a world hero adolescent mind, Nike Jordan also set up shop counters, playing classic NBA game on the big screen, the store hung a huge leap in the air Jordan poster, in order to fully display the "FT Jordan" image , to communicate with customers, "soar Jordan" Listing the first year hit $ 100 million in sales success, high-end basketball shoes, Nike quickly became the leading product, "FT Jordan" soar up in the market. & Nbsp; Nike always makes trademarks appearing in the ranks of winners and scenes, not only to improve the Nike brand's reputation, but also to create emotional or self-expressive benefits, deep excavation sport emotion implied from the outset Nike is one of the secrets of miracles, thus creating a "hook" to where where bright brand association. Look domestic "star shoes" of advertising is not effectively establish the intrinsic link between sports and sports brands, some brands invited singers, movie stars for the brand endorsements, although the creation of a fashion, but the lack of sports brand of professional and sports; sports brand, although some sports stars cheer, but the lack of substantial brand support, appears to lack confidence, it can not have a strong impact and appeal. & nbsp; & nbsp; & nbsp; & nbsp; Second, the lack of an effective brand strategy planning & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a clear brand identity must be deep, organized, in order to guide the development and implementation of brand communication and outreach activities, it will not contradictory and vague info jordans on sale online rmation communicated to consumers, Unfortunately, those markets "star shoes" There are too many blind, unintelligible brand, they advocate function, enthusiastic promotion or aimless flock to sports channels, these are the lack of performance of the brand strategy planning. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; while Nike and Adidas but had to clear their brand recognition is based, but they also continue to review and strengthen brand recognition, in order to make the brand strategy more effective. When Nike and Adidas every perk up from the downturn, we are the first to examine the core brand strategy, redefining brand recognition. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike in 1983 after the crisis, began to decline, but later, when Nike want revival to begin re-identify the brand, what Nike mean? Sports, athletics level, technology-based innovation performance action sports shoes, to top athletes and sports enthusiasts advantage of experience. Company redetermination Nike exactly "what" and "not", Nike is not casual, casual shoes, basketball shoes should be. Jordan is the protagonist of the brand strategy implementation, as well as the re-emergence of Nike spokesperson. Nike in the United States NBA powerful era, along with the rise of basketball hot, start a new campaign as. After 3 years of difficult period, Nike has finally become a $ 1 billion company. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; But now the domestic sports brands are still simple fashion modeling, when gweat want to make a comeback, and not really making the licensing process research gweat gain and loss, gweat redefined brand identity cards, just to cite a star banner, triumph, our "star shoes" are really the study of some of the brand strategy planning. & nbsp; & nbsp; & nbsp; & nbsp; Third, lack of technology innovation, & nbsp; functional benefits not strong & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; a strong brand needs the support material, not just driven by emotional appeals and promotion, there is no technological innovation, we can not go beyond competition, unable to keep the brand lasting advantage. Nike and Adidas from the outset to form a traditional product innovation, they create exciting products, provide real functional benefits, advanced technology is strong support for each brand vigorously propagated. This not only created a miracle for professional sports athletes, but also created a leadership brand. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas has more than 700 patents. The world's first pair of skates also born in Adidas, its spikes screwed type is also a very revolutionary concept. Later, the high level of innovative premium brand Adidas Equipment, it is used Feet & nbsp; You & nbsp; Wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Nike "soar Jordan" is not a simple image on winning, but Nike "air technology" showcase Nike's philosophy is to bring better technology and better performance . & nbsp; technology is weak is a common problem of domestic sports brands, the majority of corporate R & D in the "inclusive" imitation phase, but the lack of professional sport as sneakers style is similar, a lot of color, but no professional features, no provide clear functional benefits, so the brand is still relatively fragile, build brand now also whitewash, inevitably guilty, poor ability to resist risks. & nbsp; & nbsp; & nbsp; & nbsp; Fourth, the product line is too long, lack of professionalism and leading products & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; optimal length and width of the product line is the brand management of important issues. Domestic sports brand pro buy cheap jordans online duct variety, style very much, style similar, are sports shoes, lack of product line width, that is a professional targeted. & Nbsp; Let's take a look at the Nike jogging shoes, basketball shoes, football shoes, tennis shoes and multifunction shoes, and then extended to all professional sports apparel and sports-related products. And Nike, also good characteristics of the decision-series products, and create a subsidiary brand (also called "silver bullet") to redefine the interests of the brand, has been using as a change or support the parent brand image tool, driving the whole promotion product line. & nbsp; Looking at the current domestic sports brand of professional is not strong, more casual sense, does not give a more intense sports brand sports vitality, most brands do not divide specialty products. Anta please endorsement Kong Linghui its Anta embarked on the road to success, and now can be described as a rising star, but not much professional content ANTA brand, its brand advantage is also extremely vulnerable. If you let the Chinese team to wear Anta ANTA products, should be more support for ANTA brand. Currently, Anta and extends to sports bags, also do some sports sponsorship, increase communication efforts, and actively building channels, but to create sports brand, the need to make a difference in the professional field. Equipment of high standard, is the use of Feel & nbsp; you & nbsp; wear technology. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; five sports brand sponsorship, lack of comprehensive communication with the target groups & nbsp; & nbsp; & nbsp; & nbsp; sports brands and sports events has the inherent linkages sports brand sponsorship of sporting events has really gone beyond the meaning of sponsorship itself, but sports sponsorship sports brands also need to brand established between the strategic positioning and Sports compelling organic links, and fully communicate with the target groups by sponsoring activities to achieve the strategic goal of sports brands. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Adidas original street Challenge, is a sports brand sports sponsorship masterpiece. It not only promoted the development of public health, but also to strengthen communication with the public of the Adidas brand, to allow more people to participate in sport, he created a very appealing experience Adidas situation. Street Challenge became the Adidas brand celebration, all the teams wearing colorful Adidas shorts, jackets, shoes, created the Adidas stylish atmosphere, adidas players who come to cheer, show unique skills, to sign autographs, and everybody chat, "participation" is one of the streets of spiritual Adidas Challenge provides participate in the experience of space for sports enthusiasts, in this event, adidas has also taken a cooperative marketing, introduced like Sony, Coca-Cola, Lufthansa Siemens, MTV, television and magazine sponsorship and support, adding a lot of new programs to make races more exciting. 5 years, 50 tens of thousands of people took part in street Adidas Challenge. Later, the Adidas brand extends to the streets Challenge, created the Adidas soccer tournament, the event attracted more than 500 teams, more than 300,000 people attended the audience, Adidas also will create objective economic benefits. Nike and Adidas from birth, it has been the matter of stars, sports teams, sporting events, partners, and the most active sponsors, and through the effective integration of brand strategy, creating one after another successful move. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; China Li Ning is one of the m air jordan 11 space jam for sale ain sponsors of major sports, but now they continue to sponsor sports teams in order to improve the brand's position of authority. And accumulated some experience in practice. But more brands only rely on advertising to overcome market, stay in a single advertising communication, sport should go beyond the creation of brand advertising communication. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Li Yongbo Yongbo and cards to players for image endorsement, but its image is no real support for the brand, no more branding in professional sports, it is neither a professional badminton products, but also does not reflect the functional benefits, the results Yongbo card to nothing, silence to be. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; Now Anta street skateboard brand sponsored Challenge, its good results, we have also been active in the spread, but the concern is not enough, but failed to establish between the brand and the sport organic links. The more stars shoes are only the immediate advertising bombardment, neglect of professional sports as a brand, but also for sports sponsorship indifference, of course, not to mention the sponsorship of skills. & Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; sports brand sponsorship of sports is an important part of brand strategy, sports brand sponsors must be clear brand positioning strategy, brand sports sponsorship but can not be a mere formality, must also sight transferred from the small stadium to a larger consumer market, using innovative marketing techniques to get more results. & nbsp; & nbsp; & nbsp; & nbsp; how long can support affordable sports brands & nbsp; & nbsp; & nbsp; & nbsp; Nike, Jordan should be said that the high-end sports brand leader, but these domestic "star card" is largely take aim, middle and low market movement in the market, and, Anta sports shoes as a representative of some of the brand's sales performance is also quite good. It is understood that in 2000 China's largest sporting goods sales company Li Ning sporting goods company, its sales reached 760 million yuan, Nike's market share in China is about 400 million yuan or so, followed by Anta reached 300 million yuan . In 2001, "Beijing Anta Eastern Sports company" was established, marking the ANTA Sports Products to transition from a single integrated brand sports shoes, develop sportswear, sports bags and other products. & nbsp; & nbsp; & nbsp; & nbsp; from the outset, positioning Anta sports shoes is very clear, affordable route to go to fill the vacuum market, its target consumer group first for the country more than 400 million primary and secondary students. In spokesperson, they have a strong phase of the appeal in adolescents Kong Linghui, and actively sponsor sporting events, so that the brand in the sports contest can be seen. With the intensification of competition in the sporting goods industry, a number of domestic and international famous brands have pre seized a large market. Faced with this situation, "Anta" leaders frankly, "Anta" will strive to become China's leading sports brand franchising sales by brand. & nbsp; & nbsp; & nbsp; & nbsp; select middle and low market, it should be said that indeed there is a certain market space, franchising sales for Innovation and Competitive Advantage is still relatively weak, although by ANTA ANTA international fashion sports championship , so that the brand actively communicate with target groups, but between the brand and the sport also failed to really establish organic links. Middle and low brand should also have their own distinct product differentiation characteristics, current, ANTA also l cheap air jordans ack effective brand recognition, and establish an effective connection with the mass sports. Otherwise, middle and low market will soon be caught up many a rising star, will not do long-term. In short. Sports brand development should be based on the movement of the core, the integration of management resources, and create competitive advantage. At present, how to create a strong sports brand is one of the important issues facing the domestic sports brand. & Nbsp; Related newsThe Air Jordan 11 Retro Low GS ??Citrus?? is set to return in 2015. The last time the Air Jordan 11 Retro Low GS ??Citrus?? released was back in April 14th, 2001. Advertisment This Air Jordan 11 Low will feature a similar color scheme as the original release and will come in sizes that will go from 3 ?C 9.5. The size system for GS models in 2015 will be available all the way up to sizes 9.5, but if the shoe is not a GS the size system will remain the same 3.5 ?C 7. That means that if you??re someone (mens sizes) who was unable to cop these back in 2001 and wear a smaller shoe size, then in 2015 you might have a chance to fit your foot into the newly released Air Jordan 11 Retro Low GS ??Citrus?? colorway. The shoe is fully dressed in a White and Citrus color scheme. Featuring an all-White smooth leather upper with Citrus accents on the tongue tag, back heel and translucent outsole. Air Jordan 11 Retro Low GS Citrus 2015 Release Date Check out the additional detailed photos of the kids?? Air Jordan 11 Low GS ??Citrus?? below that will be available in gradeschool to toddler sizes running up to a size 9.5Y on Saturday, June 20th, 2015 at select Jordan Brand retailers. The retail price tag is set at $120 USD. Let us know in the comments section if you??re happy to see these return in the new GS-size system and stay tuned to Sneaker Bar for further updates as they develop. Air Jordan 11 Low GS ??Citrus?? White/White-Citrus 580521-139 June 20, 2015 $120 RELATED: Air Jordan Release Dates Source: TitoloThe Air Jordan 1 High PRM ??All-Star?? will be added to Jordan Brand??s big lineup of releases for NBA All-Star weekend 2016 in Toronto. Advertisment This Air Jordan 1 is dressed in a Wolf Grey, Metallic Silver and White color scheme. The entire upper is done in a mixture of Grey tones with 3M reflective detailing and a graphic print covering the leather. Finishing off the look is a Red insole and clean White rubber outsole. Air Jordan 1 High All Star 2016 Release Date Check out the official images below and look for the Air Jordan 1 High GS ??All-Star 2016?? to release at select Jordan Brand retail stores on February 13th, 2016. The retail price tag is set at $110 USD. Air Jordan 1 High PRM Wolf Grey/Metallic Silver-White 819664-004 February 13, 2016 $110 RELATED: Air Jordan Release Dates UPDATE: The gradeschool version of the Air Jordan 1 High ??All-Star?? will be debuting this weekend at shops like Rock City Kicks. Following the discovery of America Converse Yuanyang Yuanyang as inspiration, continue to bring new color "Rag Flag" Chuck Taylor All Star 1970s RETRO models, joined the design of stitching and printing elements in stars and stripes on the basis of the blue, black, purple and white into the iconic sulfide rubber soled presentation, is absolutely the winter Street trigger a round of impact force of the shoes, the shoes more suitable for women with love, do not miss a friend. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- frenzied PS Meng Da super hero you made it wearing a suit is not old to let his girlfriend fell in love with you afraid to buy fake shoes? 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With red, white, black and 3 colors of the wall hanging clock and alarm clock series to create a strong retro feeling, a kind of surface old-fashioned fishtail coke label and glass bottle Cola show joint identity. rookie of the year, the 2 time all star, Damian · Lillard, tenacity and decisive quality of its own, has been on and off the court, create many magic. In order to let Lillard in the future can not forget the early heart, his spiritual heritage, continuous improvement, Adidas will launch a special Dame3 "inheritance" Legacy color boots, shoes with white color collocation, color rubber outsole, very simple. grew up in the streets of Oakland Lillard, childhood experiences with its tough and decisive quality on the field, he led the team to break, continue to challenge the enemy under the field, he tells his story with music, to bring his supporters to life motivation. The "Legacy Dame3" inheritance color inspiration comes from Lillard debut album in the song "Legacy". The song describes Lillard came and experienced in the way NBA trials and tribulations, and the ultimate goal of his commitment to help his community together to rule the roost. "Back at home they like," He made it "decorated patience was / That amazing, looking back at the obstacles that he faced that ain't faze him Bullets that could have grazed / but it didn't, boy he a great one / Forrest Gump, he made it out and came back just to save'em" as in the song "Legacy" Lillard says that he hopes he can imagine the movie "Agam story" in the protagonist, not afraid of difficulties, with its own spirit, infected people around, to bring them to life of courage and hope. We should live for spiritual inheritance. Lillard always on and off the pitch, with its performance, people infected with music, hoping to put his spirit on. Dame3 "inheritance" Legacy color boots in March 17th will be specified in the adidas retail outlets and the official website for sale, priced at $115. in the past more than 60 years, Adidas is committed to providing innovative products for the world's top sports stars, and in the United States, using Adidas products include: basketball superstar James · Ross, harden, Derek · Damian · Lillard, Linshu 〉Whiz has strong and distinctive style of the new spring and summer the Look Book Whiz continued to collocation, good atmosphere in the Look Book, with a sense of the level of collocation and bright red embellishment to make Whiz a new season of collocation more flavor, like Whiz this stitching a sense of the level of friends don't miss ! Download (20.36 KB) download (21.83 KB) download (24.5 KB) download (22.86 KB) Eric Koston second zoom compared to the generation in the upper surface material added more, adding Lunarlon sole cushioning air cushion sole technology. 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Unlike previous launch with colored flowers decorated the sports series, the latest sports series primarily in blue, decorated only very simple beige lace and lace. Three different printing styles sportswear included in this series: the first is Anoosha, which is characteristic of printing the 1930s; the second is Lora, which is based on the seventies version of the "Willow" mode ? William Morris; s Three is the Crown (Crown), based on this design Scotland paisley, Liberty19 early 20th century printed works. In addition, the series also includes models with printed shorts, vest and jacket and other single product. They will be held May 7 at Nike global retail shelves. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partners: shoe & nbsp; clothing and shoes information.)NIKE SB this article by a well-known sports brand derived from the skateboard branch, recently skateboard team Rukus easy to launch Rukus x Nike SB Dunk Low QS "Crawfish" do not note section 2014 new color. The Fan design with crayfish shell for inspiration, spotted with red suede shoes constituted, the heel of yellow color is a symbol of gray color symbolizes corn on the cob, lobster porridge with toe shoes side symbolizing the pattern of newspaper printing , the whole design very interesting street, full of fun. This time the shoe will be on sale in mid-designated stores, interested friends do not miss yo.Tesla has two electric cars on sale, and although many people want to try to drive electric cars, the price has been prohibitive for many. And Tesla Model 3 exists to make up for the mid market, the foreign price of 35000 U. S. dollars. 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The film in addition to the correct pronunciation of French Saint Laurent Paris, the other 25 global brands such as Balmain, Erdem, Givenchy, Loewe and so on are standard demonstration, after reading three hundred times, presumably to let you in front of friends 100 times to enhance force. sing JUMPMAN, of course mocking ridicule Ye continues on forced topic, Apple is definitely the inevitable talk. Apple, which has always been a product of high quality and impressed the outside world, has even become a member of advertising, and has even attracted countless Copycat, but the new advertising short film released by Apple this week has greatly changed its style. Starring Taylor Swift, the Apple Music ad hit the funny part. The mildew went down badly. It was just the screen that hurt, but why did you choose Taylor Swift? Why broadcast Jumpman? Let the brain hole wide open, perhaps this is the time for the Kanye West was not exposed! Whether it is between Taylor Swift and Kanye West or Kanye West earlier pains and sorrows, announced a high-profile new album will not be added to iTunes, even Kanye West the phrase "Yeezy Jump Over Jumpman", a variety of factors are associated with Kanye, had to admire the "wily Apple". is almost retired, 〉Stay up to date on all the Sneaker Release Dates 2017 you need to make sure you never miss another release from your favorite sneaker brands. This page is updated regularly so keep it locked right here for all Sneaker Release Dates and be sure to bookmark and share this page with your friends so they can keep updated as well. Sneaker release dates for Nike, foamposite, adidas, yeezy, NMD, ultra boost, Anta, Way of Way, Asics, Puma, New Balance, plus more. View Air Jordan Release Dates. Follow us on social media: Instagram // Facebook // Twitter. Popular July 2017 Sneaker Release Dates Nike Kobe AD ??Purple Stardust?? 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